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The Greenhouse was founded in 2022 by Cali Novak, an experienced marketing manager and designer from Michigan, in efforts to provide small businesses the edge they need to compete in a digital world dominated by corporate entities.


Cali received her BFA with honors from The College for Creative Studies in Detroit, MI. Her background in art and design combined with her experience in marketing for high-profile clients allows The Greenhouse to bridge the gap between marketing and creative, creating a one-stop shop for everything your business needs to grow.


The Greenhouse provides a hyper-personalized approach to helping you grow your business. We plant the seeds and teach you how to water them. Our goal is to help you build a deep understanding of the tools available to you for growing your business in a digital world and eventually be able to do this all on your own.

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